Pitch it Like It's HOT!

Ever written a media pitch?

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Hit send.

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A couple of days goes by and… 

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…all your hear is crickets?

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If your media pitches aren’t landing, it’s not because your story isn’t good. Journalists receive hundreds of pitches a day and what you need is to cut through the noise.

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Or perhaps you’re wondering what, exactly, would make your business media worthy?

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Perhaps you don’t know how – or if – you could ever get yourself into the media without paying? Maybe you’ve already decided that your business is too small, too local, or too niche to be interesting to journalists.

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That’s where Mesmerise PR comes in.

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Our Managing Director, Maria Salvador, guides you through her expert process to discover your best and most media-worthy stories that you’re sitting on. With over 14 years of PR experience and knowing what journalists look for in a newsworthy pitch, Maria will audit and elevate your media pitch – to transform it from radio silence reception to red hot off the hook!

 

Think your pitch didn’t work? Recently, Maria’s review of a media pitch took it from inbox graveyard to the client securing a story on Channel 7’s Bright Side segment on the nightly 6 o’clock news.

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And of course, appearing in a media story builds trust and credibility with your audiences/customers more than a paid ad would. In fact, according to a Forbes Magazine article, earned media (PR) can be 90% more effective than advertising. What you achieve with a media story is someone else saying you’re great!

 

What's involved?

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For $297 AUD, you receive:

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• A 30-minute one-to-one consultation with Maria Salvador, media relations and pitch expert, to create your one-page PR strategy.

• A comprehensive review and edit of your media pitch, so you understand how to do this, and why it works when you take a PR lens to your story.

• Strategic refinement of your hook, lead, angle and call-to-action – these are the key pieces that cause journalists to call you - or ignore you.

• Review of your media list to ensure you’re targeting the right journalists and not overlooking easy wins to secure your media appearance.

 

PR is the single best way to boost your authority and credibility, turbocharge your reach and visibility, and inspire trust in your business.

 

Pitch it Like it’s HOT is ideal for:

• Busy small businesses owners

• Not-for-profits without an in-house PR team

• Boutique wineries without an in-house PR team

• Boutique hotels without an in-house PR team

• Small-medium tourism operators